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中國文化大學國際企業管理學系碩博士班

歡迎光臨國際企業管理學系碩博士班
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國企所

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陳彥君

 

職稱

專任副教授

姓名

陳彥君  副教授 

研究室

大恩 1007-3

電話

(02)28610511#35317

E-mail

cyj22@ulive.pccu.edu.tw

研究領域

策略行銷、新產品創新與管理、產業行銷、國際行銷、銷售人員管理

課程

【碩士班】品牌創意管理

教師歷程

學歷
元智大學管理研究所博士
經歷
  1. 中國文化大學國際企業管理學系及研究所專任助理教授(現職)
  2. 美國奧克拉荷馬大學商學院訪問學者
  3. 財團法人商業發展研究院助研究員
  4. 摯誠知的資訊有限公司行銷領域顧問
  5. 國立台灣師範大學管理學院兼任助理教授
論文著作
  1. Yen-Chun Chen (陳彥君), Po-Chien Li, & Todd Arnold (2013). “Effects of Collaborative Communication on the Development of Market-relating Capabilities and Relational Performance Metrics in Industrial Markets”, Industrial Marketing Management, 42(8), pp. 1181-1191. (SSCI)
  2. Yen-Chun Chen (陳彥君), Po-Chien Li, & Ya-Hui Lin (2013). “How Inter- and Intra-Organizational Coordination Influence Product Development Performance: The Role of Slack Resources”, Journal of Business and Industrial Marketing, 28(2), pp. 125-136. (SSCI)
  3. Yen-Chun Chen (陳彥君), Po-Chien Li, & Kenneth R. Evans (2012). “Effects of Interaction and Entrepreneurial Orientation on Organizational Performance: Insights into Market Driven and Market Driving”, Industrial Marketing Management, 41(6), pp. 1019-1034. (SSCI)
  4. Po-Chien Li, & Yen-Chun Chen (陳彥君) (2012). “How Does Social Orientation Influence R&D-Marketing Collaboration?”, Asia Pacific Journal of Management, 29(1), pp. 151-168. (SSCI)
  5. Po-Chien Li, Kenneth R. Evans, Yen-Chun Chen (陳彥君), & Charles Wood (2011), “Resource Commitment Behavior by Industrial Exhibitors: An Exploratory Study”, Journal of Business and Industrial Marketing, 26(6), pp. 430-442. (SSCI)
  6. Yen-Chun Chen (陳彥君), Yung-Cheng Shen, & Shu-ling Liao (2009). “An Integrated Model of Customer Loyalty: An Empirical Examination of Retailing Practice”, The Service Industries Journal, 29(03), pp.267-280. (SSCI)
專利及專書
學術會議
  1. Yen-Chun Chen (陳彥君), Po-Chien Li, & Todd Arnold (2014). “How to Effectively Manage the Dark Side and Bright Side of Customer Participation in Salesperson Job-related Outcomes”, in Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference held in Indianapolis, U.S.A., May 21-23.
  2. Hsun-Chi Chu, Yen-Chun Chen (陳彥君), & Jyun-Yi Wu. “Towards a Better Understanding of Factors Influencing the Usage of An Online Auction Website: A Quantile Regression Approach”, in Proceedings of the 2012 Taiwan Institute of Marketing Science (TIMS) Annual Conference, Taipei, Taiwan, December 8.
  3. Po-Chien Li, Kenneth R. Evans, & Yen-Chun Chen(陳彥君). “Control Systems Influences on the Retail Sales Representative: An Exploratory Study of Taiwan’s Automobile Dealerships”, in Proceedings of the 2011 American Marketing Association (AMA) Winter Marketing Educators' Conference, Austin, Teaxs, U.S.A., February 18-20.
  4. Yen-Chun Chen (陳彥君), & Po-Chien Li. (2009). “Collaborative Communication, Interaction Orientation, Marketing Capabilities and Core Process Performance”, in Proceedings of the 2009Academy of Marketing Science (AMS) Annual Conference held in Baltimore, U.S.A., May 20-23.
  5. Yen-Chun Chen (陳彥君), & Po-Chien Li. (2009). “The Joint Influences of Interaction and Entrepreneurial Orientation on Product Innovation”, in Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference held in Baltimore, U.S.A., May 20-23.
  6. Yen-Chun Chen (陳彥君), & Po-Chien Li. (2009). “Influences of Customer Participation in Industrial Services Selling”, in Proceedings of the 2009 American Marketing Association (AMA) Summer Marketing Educators' Conference, Chicago, Illinois, U.S.A., August 7-10. 
研究計畫
  1. 科技部研究計畫,計畫主持人,「市場策略彈性和技術策略彈性對於組織績效影響之研究」,2014/08/01~2015/07/31
  2. 產學研究計畫,計畫主持人,「時尚服務業國際化知識能量整合與建置計畫:顧客關係管理大數據分析」,2014/11~2014/12,委託單位:財團法人商業發展研究院。
  3. 國科會研究計畫,計畫主持人,「顧客參與對銷售人員工作表現影響之研究:正式和非正式管理控制機制之角色」,2013/08/01~2014/07/31
  4. 國科會研究計畫,計畫主持人,「互動導向和新產品開發績效之關聯性研究以台灣電子製造業廠商為例」,2012/10/01~2013/09/30
  5. 產學研究計畫,計畫主持人,「新興市場國際行銷策略研究計畫-優平產品相關廠商之國際行銷能力現況分析」,2012/9~2012/11,委託單位:財團法人商業發展研究院。
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