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中國文化大學國際企業管理學系碩博士班

歡迎光臨國際企業管理學系碩博士班
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陳彥君 教授

 

職稱

專任教授

姓名

  陳彥君  教授 

研究室

大恩 1007-3

電話

(02)28610511#35317

E-mail

cyj22@ulive.pccu.edu.tw

研究領域

策略行銷、產品創新與管理、服務行銷

課程

  1. 學士班課程: 行銷研究、國際行銷個案研討、競爭策略分析、互聯網商務與商業模式發展、國際企業管理

  2. 碩士班課程: 品牌創意管理

教師歷程

學歷
  • 元智大學管理研究所博士 (行銷組)

    • 元智大學企業管理研究所碩士

    • 台北大學企業管理學系學士

經歷
  1. 中國文化大學國際企業管理學系專任教授

     

    • 中國文化大學國際企業管理學系專任副教授

     

    • 中國文化大學國際企業管理學系專任助理教授

     

    • 美國奧克拉荷馬大學商學院研究訪問

     

    • 中華民國多國籍企業研究學會理事

     

    • 財團法人商業發展研究院助研究員

     

    • 國立臺灣師範大學管理研究所兼任助理教授

     

    • 摯誠知的資訊有限公司專案顧問

論文著作
  1. (1)英文期刊:

     

    1. Yen-Chun Chen, Ya-Hui Lin, & Hsien-Tung Tsai (2020) “Toward Greater Understanding of the Relationship between Entrepreneurial Orientation and International Performance,” Management International Review (SSCI, 科技部管理一學門推薦期刊, ABDC: A, ABS: 3) – In press

     

    2. Adriana Amaya Rivas, Yen-Chun Chen & Ta-Kai Yang (2020) “Entrepreneurial and Alliance Orientation Alignment in New Product Development,” Technological Forecasting and Social Change, 153(April), 119916 (SSCI, ABDC: A, ABS: 3)  

     

    3. Ya-Hui Lin & Yen-Chun Chen (2019). “Developing Exploitative and Exploratory Capabilities through Capitalizing on Alliance Orientation,”Technology Analysis and Strategic Management (SSCI, ABDC: B, ABS: 2) – In press

     

    4. Yen-Chun Chen, Hsun-Chi Chu, Jyun-Yi Wu, Nomin Tsembel, & Yung-Cheng Shen (2019). “A Case Study on Attitude towards Online Auction Use Applying Quantile Regression Analysis,” Total Quality Management & Business Excellence, 30(7-8), pp.872-892 (SSCI, ABDC: C, ABS: 2)

     

    5. Wann-Yih, Wu, Adriana Amaya, & Yen-Chun Chen (2019), “The Role of Team Reflexivity as a Mediator between Project Management Skills, Task Familiarity, Procedural Justice and Product Performance,” Journal of Management & Organization, 25(6), pp. 876-895. (SSCI, ABDC: B, ABS: 2)      

     

    6. Chia-Lin Hsu, Yen-Chun Chen,  Tai-Ning Yang, Wei-Ko Lin, & Yi-Hsuan Liu (2018), “Does New Product Design Matter? Exploring Its Influences in Consumers’ Psychological Responses and Brand Loyalty,” Information Technology & People, 31(3), pp.886-907 (SSCI, 科技部管理二學門推薦期刊, ABDC: A, ABS: 3)

     

    7. Yen-Chun Chen, Adriana Amaya Rivas, & Wann-Yih Wu (2018), “Exploring the Determinants and Consequences of Salesperson Market Orientation Behavior: An Empirical Study in the Financial Service Industry,” Journal of Service Theory and Practice, 28(2), pp. 170-195. (SSCI, ABDC: A)   

     

    8. Yen-Chun Chen, Po-Chien Li, Kenneth R. Evans, & Todd J. Arnold (2017). “Interaction Orientation and Product Development Performance for Taiwanese Electronics Firms: The Mediating Role of Market-Relating Capabilities,” Journal of Product Innovation Management, 34(1), pp. 13-34. (SSCI, 科技部管理二學門推薦期刊, ABDC: A*, ABS: 4)

     

    9. Yen-Chun Chen, Yung-Cheng Shen, Tzu-Ying Lee, & Fu-Kai Yu (2017), “Measuring Quality Variations in E-Service,” Journal of Service Theory and Practice, 27(2), pp.427-452. (SSCI, ABDC: A)

     

    10. Chia-Lin Hsu, Yen-Chun Chen, Tai-Ning Yang, & Wei-Ko Lin (2017), “Do Website Features Matter in an Online Gamification Context? Focusing on the Mediating Roles of User Experience and Attitude,” Telematics and Informatics, 34(4), pp. 196-205. (SSCI, ABDC: C)

     

    11. Po-Chien Li, & Yen-Chun Chen (2016) “Exploring Interaction-Based Antecedents of Marketing-R&D Collaboration: Evidence from the Taiwan’s Semiconductor Industry,” Innovation: Management, Policy & Practice, 18(3), pp. 352-372. (SSCI, ABDC: C, ABS: 2)

     

    12. Yen-Chun Chen, Po-Chien Li, & Todd J. Arnold (2013). “Effects of Collaborative Communication on the Development of Market-relating Capabilities and Relational Performance Metrics in Industrial Markets,” Industrial Marketing Management, 42(8), pp. 1181-1191. (SSCI, 科技部管理二學門推薦期刊, ABDC: A*, ABS: 3)

     

    13. Yen-Chun Chen, Po-Chien Li, & Ya-Hui Lin (2013). “How Inter- and Intra-Organizational Coordination Influence Product Development Performance: The Role of Slack Resources,” Journal of Business and Industrial Marketing, 28(2), pp. 125-136. (SSCI, ABDC: A, ABS: 2)  

     

    14. Yen-Chun Chen, Po-Chien Li, & Kenneth R. Evans (2012). “Effects of Interaction and Entrepreneurial Orientation on Organizational Performance: Insights into Market Driven and Market Driving,” Industrial Marketing Management41(6), pp. 1019-1034. (SSCI, 科技部管理二學門推薦期刊, ABDC: A*, ABS: 3)

     

    15. Po-Chien Li, & Yen-Chun Chen (2012). “How Does Social Orientation Influence R&D-Marketing Collaboration?” Asia Pacific Journal of Management, 29(1), pp. 151-168. (SSCI, 科技部管理一學門推薦期刊, ABDC: A, ABS: 3) 

     

    16. Po-Chien Li, Kenneth R. Evans, Yen-Chun Chen, & Charles Wood (2011), “Resource Commitment Behavior by Industrial Exhibitors: An Exploratory Study,” Journal of Business and Industrial Marketing, 26(6), pp. 430-442. (SSCI, ABDC: A, ABS: 2)

     

    17. Yen-Chun Chen, Yung-Cheng Shen, & Shu-ling Liao (2009). “An Integrated Model of Customer Loyalty: An Empirical Examination of Retailing Practice,” The Service Industries Journal, 29(03), pp.267-280. (SSCI, ABDC: B, ABS: 2)

     

     
     

    教師紀錄

     
     
     
     

專利及專書
學術會議
    • 2019

      創新、管理與知識社群國際研討會/  中國文化大學推廣部  (主持人)

      商務管理實務研討會/  致理科技大學  (評論人)

      國際青年論壇/  中國文化大學池田大作研究中心  (評論人)

      國防管理學術暨實務研討會/  國防大學  (評論人)

    • 2018

      國防管理學術暨實務研討會/國防大學  (評論人)

    • 2017

      管理績效與策略研討會/中國文化大學  (分場主持人兼評論人)

      國防管理學術暨實務研討會/國防大學  (評論人)

    • 2016

      會計趨勢與教育研討會/中國文化大學  (評論人)

    • 2015

      財務金融暨趨勢學術研討會/世新大學  (分場主持人兼評論人)

      會計教育與趨勢研討會/中國文化大學  (分場主持人兼評論人)

      國防管理學術暨實務研討會/ 國防大學  (評論人)

      2014

      中日甲午戰爭一百二十周年紀念學術研討會/銘傳大學  (評論人)

      國防管理學術暨實務研討會/國防大學  (評論人)

研究計畫
  1. 研究計畫
    • 「治理型態與經理人行為對應關係對經營績效之影響,管家與代理觀點」,國科會學術研究計畫 (NSC-102-2410-H-034-007),參與工作:計畫主持人,執行期間:2013.08.31 - 2014.07.31
    • 「董事會組成與內控品質關聯性:考量董事薪酬之影響」,國科會學術研究計畫 (NSC-101-2410-H-034-015),參與工作:計畫主持人,執行期間:2012.08.31 - 2013.07.31
    • 「公司治理機制對一般員工與高階經理人薪酬公平性之影響」,國科會學術研究計畫 (NSC-100-2410-H-034-010),參與工作:計畫主持人,執行期間:2011.08.31 - 2012.07.31
    • 「國防部國防計劃推估機制建構之研究」,國防工業發展基金會專案研究計畫,參與工作:共同主持人,執行期間:2006
    • 「延長支領退休俸年限對退撫基金財務之影響」,國防部人力司專案研究計畫,參與工作:共同主持人,執行期間:2005
    • 「國軍特業軍官初官獲得管道之研究」,國防部人力司專案研究計畫,參與工作:計畫主持人,執行期間:2002
    • 「我國防預算結構分析之研究」,國防部主計局專案研究計畫,參與工作:研究員,執行期間:1997
    • 「軍事醫院責任中心制度建立之研究」,國防部軍醫局專案研究計畫,參與工作:研究員,執行期間:1997
    • 「經驗效果與稀釋效果的互動觀係  以綱目理論觀點研究內部控制判斷行為」,國科會學術研究計畫 (NSC-85-2417-H-123-002),參與工作:研究助理,執行期間:1996.08.31 - 1997.07.31
    • 「台灣地區股票上市公司盈虧預測類神經網路知識庫建構及資訊價值之研究」,國科會學術研究計畫 (NSC-84-2416-H-004-006),參與工作:研究助理,執行期間:1995.08.31 - 1996.07.31
    • 「新市鎮基金會計制度之建立」,內政部營建署專案研究計畫,參與工作:研究員,執行期間:1995
    • 「國家公園成本分析手冊之建立」,內政部營建署專案研究計畫,參與工作:助理研究員,執行期間:1994
    • 「財務比率結構比較性與穩定性之研究」,國科會學術研究計畫 (NSC-82-0301-H-123-001),參與工作:研究助理,執行期間:1993.08.31 - 1994.07.31
    • 「學員生訓練成本制度修正之研究」,國防管理學院專案研究計畫,參與工作:助理研究員,執行期間:1993
    • 「中科院研究發展與生產經費成本結構合理化之研究」,中科院專案研究計畫,參與工作:助理研究員,執行期間:1990
    • (1)英文研討會論文:

       

      1. Yen-Chun Chen, & Todd J. Arnold (2017). “Paths to New Product Success: Exploring Impacts of Competitor and Alliance Orientations”, in Proceedings of the 2017 American Marketing Association (AMA) Summer Marketing Educators' Conference, San Francisco, California, U.S.A., August 4-6.

       

      2. Ya-Hui Lin, Yen-Chun Chen, & Hsien-Tung Tsai (2017). “Does Entrepreneurial Orientation Matter for International Performance? A Resource Management Process Perspective”, in Proceedings of the 2017 American Marketing Association (AMA) Summer Marketing Educators' Conference, San Francisco, California, U.S.A., August 4-6.

       

      3. Ya-Hui Lin, & Yen-Chun Chen (2016). “Resolving Capability-Rigidity Paradox: An Alliance-oriented Perspective”, in Proceedings of the 2016 Academy of Management (AOM) Annual Meeting held in Anaheim, California, U.S.A., August 5-9.

       

      4. Po-Chien Li, & Yen-Chun Chen (2016). “The Relationship of Marketing-R&D Interaction and Collaboration – An Empirical Study of Taiwan’s Semiconductor Firms”, in Proceedings of the 2016 International Conference on Marketing, Logistics, and Management (ICMLM) held in Kurume, Japan, August 5-7.

       

      5. Yen-Chun Chen, Po-Chien Li, & Kenneth R. Evans (2015). “Interaction Orientation and NPD Performance: The Process Through Market-relating Capabilities”, in Proceedings of the 2015 Academy of Management (AOM) Annual Meeting held in Vancouver, BC, Canada, August 7-11.

       

      6. Ya-Hui Lin, Yen-Chun Chen, Po-Chien Li, & Chung-Jen Chen (2015). “Ambidextrous Views of Alliance and Competitor Orientations: Implications for Product Innovativeness”, in Proceedings of the 2015 Academy of Management (AOM) Annual Meeting held in Vancouver, BC, Canada, August 7-11.

       

      7. Yen-Chun Chen, Adriana Amaya, & Wann-Yih Wu (2015). “Salesperson Market Orientation Behavior: Its Determinates and the Mediating Role of Working Smart Behaviors in Sales Performance”, in Proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference held in Denver, Colorado, U.S.A., May 12-14.

       

      8. Yen-Chun Chen, & Ya-Hui Lin (2015). “ Market-focused and Technology-focused Strategic Flexibility: Construct, Research Propositions and Implications”, in Proceedings of the 2015 Academy of Marketing Science (AMS) Annual Conference held in Denver, Colorado, U.S.A., May 12-14.

       

      9. Hsun-Chi Chu, Yen-Chun Chen, & Jyun-Yi Wu (2014). “Consumer Decision Process in the Adoption of Online Auction: Application of Quantile Regression”, in Proceedings of ACBPP & ACTIS 2014 Conference Report, Osaka, Japan, November 20-23.

       

      10. Yen-Chun Chen, Po-Chien Li, & Todd Arnold (2014). “How to Effectively Manage the Dark Side and Bright Side of Customer Participation in Salesperson Job-related Outcomes”, in Proceedings of the 2014 Academy of Marketing Science (AMS) Annual Conference held in Indianapolis, U.S.A., May 21-23.

       

      11. Hsun-Chi Chu, Yen-Chun Chen, & Jyun-Yi Wu (2012). “Towards a Better Understanding of Factors Influencing the Usage of An Online Auction Website: A Quantile Regression Approach”, in Proceedings of the 2012 Taiwan Institute of Marketing Science (TIMS) Annual Conference, Taipei, Taiwan, December 8.

       

      12. Po-Chien Li, Kenneth R. Evans, & Yen-Chun Chen. “Control Systems Influences on the Retail Sales Representative: An Exploratory Study of Taiwan’s Automobile Dealerships”, in Proceedings of the 2011 American Marketing Association (AMA) Winter Marketing Educators' Conference, Austin, Teaxs, U.S.A., February 18-20.

       

      13. Yen-Chun Chen, & Po-Chien Li. (2009). “Collaborative Communication, Interaction Orientation, Marketing Capabilities and Core Process Performance”, in Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference held in Baltimore, U.S.A., May 20-23.

       

      14. Yen-Chun Chen, & Po-Chien Li. (2009). “The Joint Influences of Interaction and Entrepreneurial Orientation on Product Innovation”, in Proceedings of the 2009 Academy of Marketing Science (AMS) Annual Conference held in Baltimore, U.S.A., May 20-23.

       

      15. Yen-Chun Chen, & Po-Chien Li. (2009). “Influences of Customer Participation in Industrial Services Selling”, in Proceedings of the 2009 American Marketing Association (AMA) Summer Marketing Educators' Conference, Chicago, Illinois, U.S.A., August 7-10.

       

榮譽獎賞

行政院科技部優秀年輕學者研究計畫主持人 (108~110學年度)

 

行政院科技部108學年度科技部研究獎勵

 

行政院科技部106~107學年度補助大專校院獎勵特殊優秀人才

 

中國文化大學105~106學年度績優導師

 

中國文化大學 103~107學年度學術研究成果發表獎勵

 

第三屆溫世仁服務科學博士論文獎佳作

 

99年度斐陶斐榮譽會員

期刊學報編審

國際期刊審稿服務:Journal of Product Innovation Management (SSCI), European Journal of Marketing (SSCI), IEEE Transactions on Engineering Management (SSCI), Internet Research (SSCI), Creativity and Innovation Management (SSCI), Technology Analysis & Strategic Management (SSCI), Business Ethics: A European Review (SSCI), Asia Pacific Journal of Human Resources (SSCI), Innovation: Organization & Management (SSCI), Total Quality Management & Business Excellence (SSCI), Journal of Small Business and Enterprise Development, Journal of Business and Economic Management

 

• 國內期刊審稿:管理學報(TSSCI)、臺大管理論叢(TSSCI)、管理與系統(TSSCI)、產業與管理論壇(TSSCI)、商略學報、東吳經濟商學學報、文大商管學報、大同學報等

其他

其他

陳忠仁、陳彥君、徐哲彥,(2017),[台灣娛樂文創領頭羊:華研國際的創新變革],管理教學個案,臺灣大學管理學院。

 

• 陳忠仁、陳彥君、徐哲彥,(2016),[從廟口戲台走向國際舞台:霹靂國際],管理教學個案,臺灣大學管理學院。

 

• 陳忠仁、陳彥君、劉懿萱,(2015),[追尋卓越,再創新猷–華碩電腦],管理教學個案,臺灣大學管理學院。

 

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